Chris Rice began SellForFlatFee.com to give sellers a full service real estate option for a fraction of the cost. There was a time when the traditional 5-6% commission model made sense. Today however, the process of selling a home has changed and homeowners deserve a more affordable option.
Before beginning SellForFlatFee.com, Chris specialized in selling the Harveston Lake community of Temecula. He performed all of the traditional marketing activities used by many other successful real estate agents. This included delivering community newsletters to 1600 homes, bi-annual neighborhood garage sales, running the community website and Facebook page, sponsoring local events and activities, etc. This marketing created a reputation for Chris as the "local neighborhood expert" allowing him to sell dozens of homes in the area. This style of marketing is very time consuming, expensive, and is part of what justifies a commission of 5-6%. Take all of this away and it becomes possible to charge a much more reasonable commission fee.
Chris understands that homeowners have a lot of options when choosing a Broker to sell their homes. Not only that, but he is not the first to offer a discount or flat fee to sell your home. He also understands that most of the companies offering affordable options also have a catch. Some offer a discount in exchange for the home seller performing a lot of the work. Others don't list your home on the MLS and your savings rely on the ability to find a buyer who is unrepresented by an agent. There are so many different models offered, each typically with a catch. Who has the time or industry knowledge to research these companies to uncover what's missing from their offering? Chris offers a full service real estate experience with the backing of the Re/Max brand behind him with absolutely no difference except for the cost. We feel that it's about time.